Aroma Espresso is a coffee chain that was founded in 1994 in Israel by brothers Yariv and Sahar Shefa. The company's mission is to provide high-quality coffee and food in a comfortable and inviting atmosphere.
The first Aroma Espresso location opened in Jerusalem, and quickly gained a reputation for its high-quality coffee, freshly baked pastries, and sandwiches. The chain expanded rapidly, opening additional locations throughout Israel, and eventually expanding to other countries including the United States, Canada, and Russia.
In addition to its coffee and food offerings, Aroma Espresso is known for its commitment to sustainability. The company uses organic and fair trade coffee beans, and sources its food from local and organic farms whenever possible. Aroma Espresso also uses biodegradable and compostable cups, lids, and straws in an effort to reduce waste.
Aroma Espresso has won numerous awards and accolades for its coffee and food offerings, as well as for its commitment to sustainability. Today, Aroma Espresso continues to grow and expand its presence both in Israel and around the world. The company remains committed to its mission of providing high-quality coffee and food in a sustainable and inviting atmosphere.
Food Rating
Based on my dining experience at Aroma Espresso – Concord
Food Quality:
Rated 5 out of 5
Customer Service:
Rated 4 out of 5
Restaurant Ambience:
Rated 3.5 out of 5
Value:
Rated 3.5 out of 5
Overall:
Rated 4 out of 5
Aroma Espresso is one of my favourite coffee chains, renowned for their delightful variety of beverages. Among these, the iced matcha latte stands out as a must-try for enthusiasts and newcomers alike. This drink is the epitome of refreshment, making it perfect for a hot summer day or any moment when you crave something uniquely invigorating.
The Alluring Visual Appeal
Upon first glance, the iced matcha latte's vibrant green hue was very impressive, signalling the use of high-quality matcha powder. This not only contributes to the drink's eye-catching appearance but also infuses it with a rich and earthy flavour that matcha lovers will find irresistible. The colour is so vivid that it beckons from across the room, promising a taste as dynamic as its looks.
Balanced Flavour Profile
The mastery of Aroma Espresso’s iced matcha latte lies in its balance. The flavour of the matcha is pronounced yet not overpowering, creating a perfect entry point for those new to matcha, as well as a pleasant experience for aficionados who appreciate a milder taste. The sweetness of the drink is carefully calibrated with just a hint of simple syrup, complementing rather than masking the matcha's natural bitterness.
Texture and Temperature
The texture of the latte is another highlight. Aroma Espresso employs a milk frother to blend the matcha powder smoothly with milk, achieving a creamy consistency that enhances the drinking experience. The milk's coolness makes the latte exceptionally refreshing—ideal for those sweltering days or when you need a quick, cooling pick-me-up.
Exquisite Presentation
The presentation of the iced matcha latte is also noteworthy. Served in a clear plastic cup, the drink’s rich green colour is displayed splendidly, making it as much a treat for the eyes as it is for the palate. Topped with a dollop of whipped cream and a sprinkle of matcha powder, the latte is presented with a flair that matches its premium taste and adds a touch of elegance to your refreshment.
Sustainability Commitment
It’s important to note that Aroma Espresso is dedicated to sustainability. The chain uses biodegradable and compostable cups, lids, and straws, adding an ethical dimension to the enjoyment of their beverages. This commitment to environmental responsibility is commendable and enhances the overall appeal of choosing Aroma Espresso for your coffee needs.
Pricing Considerations
Despite its many strengths, there is one drawback to consider: the price. Aroma Espresso’s iced matcha latte is somewhat expensive, which might deter daily indulgence. However, for those special occasions or when you’re in the mood to treat yourself, it remains a worthwhile splurge.
Conclusion
In conclusion, Aroma Espresso’s iced matcha latte is a high-quality beverage that stands out for its excellent flavour balance, refreshing texture, and commitment to sustainability. Whether you are a long-time matcha enthusiast or simply looking for a delicious alternative to traditional coffee drinks, this latte is a compelling choice. While the price point is higher, the quality and experience justify the expense for an occasional indulgence.